Your Next Project Starts Here

Tell us a bit about your idea, and we’ll get back to you with a clear path forward.


Merkflow – AI Brand Intelligence Engine

Your brand, in motion. An AI brand intelligence engine callido designed and built — on-brand social, ten minutes a week.

Project Description

Merkflow is a brand intelligence engine. It learns a company’s voice from its website and brand knowledge, then writes and publishes social posts that actually sound like the founder — across LinkedIn, Instagram, Facebook, X and TikTok. The promise is blunt: a consistent, on-brand presence in ten minutes a week.

Most social tools automate scheduling. Merkflow automates the hard part — knowing what to say, in whose voice, and at the right moment. callido designed and built the platform end to end.

Merkflow dashboard

What we built

A brand-learning model that scans a site and builds a working model of voice, market and audience. A weekly content engine that plans and rotates post types so the cadence never goes stale. A founder-voice generator tuned for first-person reach. AI-generated visuals and stat cards. Real analytics pulled straight from each network’s API — not estimates. AI-search visibility tracking, so a brand can see how it shows up inside AI answers. And a WordPress plugin that serves /llms.txt and pushes finished posts straight into the CMS.

Generated posts

The result is a dashboard a founder opens for a few minutes a week — review, approve, done — while the brand keeps moving.

Data intelligence
AI visibility

Related Projects